1. Online Sales, the Economy and the 2008 Holiday Shopping Season
data: 19.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/online-sales-the-economy-and-the-2008-holiday-shopping-season';The Pessimist’s View Over the past couple months, it has been quite depressing for eCommerce marketers to read the news – layoffs, recession, consumers cutting back spending, etc. Unless you live under a rock, all marketers have heard that “Consumers Aren’t Shopping Online, Either,” and online retail traffic is down week-over-week. This may be true in [...]
2. Internet Marketing Services Firm Sued for False Claims
data: 19.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/development-sem-firm-sued-for-false-claims';Forget about the endless rain, there is actually something different happening in Washington state. The State Attorney General’s office is suing Visible.net and Captures.com for false claims of results and poor customer service, among many other things. Now you might think it odd, but I’m not surprised to see this sort of suit. The SEM [...]
3. Google Website Optimizer tips from Apogee’s GWO Expert
data: 15.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/google-website-optimizer-tips'; I recently spoke with Alissa Ruehl, Manager of Website Effectiveness Consulting at Apogee Search. She offered some helpful information about Google Website Optimizer (GWO). Alissa began by explaining that Google Website Optimizer is a free tool that website owners can use to determine the most effective combination of content on their site through a variety [...]
4. Google’s Search Engine Optimization Starter Guide
data: 15.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/googles-search-engine-optimization-starter-guide';On Wednesday, Google published its Search Engine Optimization Starter Guide, which outlines best practices for webmasters wishing to improve their site’s natural search rankings. Google’s Webmaster Central Blog describes the document as “a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ [...]
5. Driving Traffic to Events with Paid Search
data: 12.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/driving-traffic-to-events-with-paid-search';The last weekend of October, the LIVESTRONG? Challenge was held in Austin, TX as the culmination of the 2008 events. This is a remarkable annual event ????uniting people to pick a fight with cancer? through participation in a 5K walk/run or a multi-distance bike ride. As an Apogee Search client, the Lance Armstrong Foundation has [...]
6. Best Practices for B2B Landing Pages
data: 12.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/b2b-landing-pages-101';Technically, a landing page is just the first page a searcher sees after clicking on your ad. Ideally, a PPC landing page is targeted to a group of search terms, and created for the purpose of converting visitors to a desired action. In lead generation campaigns, well designed landing pages often convert at 3-4 times the [...]
7. PubCon organizers announce PubCon South 2009
data: 11.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/pubcon-organizers-announce-pubcon-south-2009';Today PubCon organizers
8. Online Reputation Management Tips from Nadia King
data: 07.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/online-reputation-management-tips-from-nadia-king'; I recently interviewed Nadia King, Apogee Search’s Manager of Natural Search Services, about online reputation management. More companies and individuals are learning that their online reputations are critical for success. Nadia outlined why online reputation management is important and she provided a few tips on how you can start to manage your online reputation now. [...]
9. Respecting the Consumer: Reducing Ad Bandwidth
data: 07.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/bandwidth';One assumption in online marketing as of late has been that richer forms of online media are a valuable tool to generate leads and expose consumers to your brand. There is no denying that forms of advertising that appeal to multiple senses (audio/visual versus simple text-based or even banner ads) have an advantageous effect [...]
10. Defending Your Brand From Squatters
data: 06.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/defending-from-squatter';News in the micro-blogging world says that Twitter accounts with branded user names are being eaten up with minimal to no activity. This points to the probability that these accounts are being taken captive by outsiders. This is known as ??Twitter squatting?, where savvy Internet users attempt to capitalize on something valuable, but ostensibly free. [...]
11. Google Calls it Quits with Yahoo!
data: 06.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/google-ends-agreement-with-yahoo';After a grueling four month review from regulators, Google has decided to end its agreement with Yahoo! The Yahoo!-Google advertising agreement was announced in June 2008 and was meant to be a non-exclusive agreement to provide Yahoo! with access to Google’s AdSense programs on their US and Canadian web properties. Google provides three main facts about [...]
12. How to Make Slide Show with Google AJAX Feed API
data: 04.11.08
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On 16th April 2007, morning Google launched the Google AJAX Feed API, an API that takes the pain out of developing mashups in JavaScript. Here is the tutorial ...
13. Google??s Profit Soars; Credits Popularity of Search Ads
data: 03.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/googles-profit-soars-due-to-search-ads';Bloomberg.com reported that Google??s third quarter was extremely profitable. Google??s net income rose to $1.35 billion or $4.24 a share which is up from $1.07 billion or $3.38 a share from last year. Google is crediting the popularity of paid search ads for their recent increase in revenue. Advertisers are moving away from more traditional [...]
14. Google??s Profit Soars; Credits Popularity of Search Ads
data: 03.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/googles-profit-soars-due-to-search-ads';Bloomberg.com reported that Google??s third quarter was extremely profitable. Google??s net income rose to $1.35 billion or $4.24 a share which is up from $1.07 billion or $3.38 a share from last year. Google is crediting the popularity of paid search ads for their recent increase in revenue. Advertisers are moving away from more traditional [...]
15. Google??s Profit Soars; Credits Popularity of Search Ads
data: 01.11.08
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submit_url = 'http://www.apogee-search.com/Blog/index.php/googles-profit-soars-due-to-search-ads';Bloomberg.com reported that Google??s third quarter was extremely profitable. Google??s net income rose to $1.35 billion or $4.24 a share which is up from $1.07 billion or $3.38 a share from last year. Google is crediting the popularity of paid search ads for their recent increase in revenue. Advertisers are moving away from more traditional [...]
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